[creative director]

About

"One of the most influential UK immersive productions of the last 20 years"  

UK Research and Innovation Council
Myra's Artwork at Gazelli Arthouse
Working across creative industries, arts and culture, academic and government as a strategist, creative director, creative technologist, conceptual creative and writer.

Commercial sector clients
Guinness, Glenfiddich, Patron, H&M, IBM, Jaguar Formula E, Adidas, Lego, London Stock Exchange + more.
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Cultural sector partners:
BFI,  National Gallery, British Council, Royal Shakespeare Company, Abandon Normal Devices, New York Public Library (US), Institute of Dramatic Arts (Australia), Brisbane Powerhouse (Australia), Mutek (Canada) + more.

Academic sector
University of Cambridge and the Leverhulme Centre for the Future of Intelligence, Kings College London, UAL,  University of York & XR Stories, Liverpool John Moores University (AI), Lancaster University (Data), Keio University (Tokyo),Tallinn University (Estonia) + more

Client and partner logos
CREATIVE DIRECTOR     

Somnai

Ground-breaking large-scale immersive story experience with VR, AR, projections, live performance
Concept, story, world,  interaction and experience design  
View Project
CREATIVE DIRECTOR     

H&M

3-day immersive experience across Arizona desert  
Concept, story, world,  interaction and experience design
View Project
CREATIVE DIRECTOR     

IBM

Immersive, interactive installation for Mobile World Congress
Content Strategy & Creation, Interactive stories
View Project
CREATIVE DIRECTOR   & ARTIST   

Those Who Hold
Up The Sky

Large-scale interactive experience
Concept, story, world, 3D & Unity Game Engine artist, game & experience designer
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CREATIVE & COPYWRITER

Adidas

I am not a Superstar Campaign
Content strategy, social copy
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CREATIVE DIRECTOR [COPY]

Jaguar Formula E

Brand launch: Tone of Voice, BTL Copy
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CREATIVE DIRECTOR [COPY]

Glenfiddich

Global Rebrand: Content Strategy, Tone of Voice, Copy
View Project
CREATIVE & COPYWRITER

Lego

Interactive augmented reality experience  
Story, world, character development & transmedia copy  

  
View Project

Innovation

Two people sitting in gaming chairs wearing headsets, playing video games in a dark room illuminated by screens, with a sign that says 'Thrills' and an arrow.
2024 /5
Electric Dreaming

Founder of AI programme for Creatives  with LJMU, University of Cambridge & Leverhulme Centre for the Future of Intelligence

2024
BFI Challenge Innovation

Awarded fund to create, develop and deliver nationwide programme for cinematic stories and immersive technologies

2023
VP Futures

StoryFutures & Epic Games - selected for Virtual Production programme for creating cinematic experiences with Unreal & Virtual Production

Logos of National Film and Television School, Epic Games, Unreal Engine, Industrial Light & Magic, Future Screens NI, BFI, CFI Leverhulme Centre for the Future of Intelligence, and UK Research and Innovation on a black background.